Evaluation task 2: How effective is the combination of your main product and ancillary texts?

For evaluation task 2, as a group, we created a video to discuss the question 'How effective is the combination of your main products and ancillary texts?'

In conclusion...

Link

Our music video and ancillary texts did work well together due to our intended continuity within the texts. For instance, our monochromatic colour scheme used for our website was bold and abrasive suiting the indie-rock genre, we used the same colour pallet in out album artwork our feedback suggested that they worked very well together;"Yes they all work well as they all use the same colour scheme, and the linear thee gives it an interesting angle." Whilst the intricacy of the aubum artwork mirrored the disorderliness of the video which we achieved through our use of props demonstrated clearly in the woods scenes.

Promotion

Each of the texts work well to promote each other, on the website we highlighted both music video and the album cover to promote the album with addition to social meida links and information about their work. Whilst the music video promotes future tours and albums as the audience can relste to the individual personalities, which we displayed. The album cover promotes further investigation into the band due to the intriguing indie rock star image that we conveyed.

Overall Image

The overall image of our band was aimed to achieve a messy indie-rock look, which would appeal to a young generation of 15-25 year olds. Therefore our band was made up of rugged teenagers who had interesting looks such as long hair or interesting personal style; in fact, 100% of our online survey recipients said that the style was appropriate. This use of personal style created this messy indie rock star image as imagery of the band was evident in each text.

Feedback
Throughout the process of creating the texts we received feedback through focus groups and surveys from our target audience, gaining positive feedback and constructive criticism. For example, from our online survey 70% of survey recipients agreed that all three products we clearly linked. The remaining 30% said that two out of the three products linked and 0% stated that the products didn't link at all.