Sunday, 7 June 2015

Artist's Website Homepages

Definition of a homepage:
The first page of a website that the user will come across. The page usually contains links to other pages on the website.

Taylor Swift


The focal purpose of Taylor's website is to promote her album '1984', which is demonstrated particularly through the artwork and design; also there are links to other websites where you can purchase music of concert tickets. The website also highly promotes Taylor's 'brand' and image through the use of social media and styling which represents her image. Through this soft and feminine styling the website is most likely aimed to appeal to female demographic from early teens to late twenties.

Miley Cyrus

Miley's homepage is far less sophisticated aimed at a more niche rebellious market due to the edgier and culturally unaccepted influences such as the drug imagery and less appropriated images of Miley. Due to this a older demographic is appealed to than Taylor's, however still a youthful one as she is promoting a young carefree image, due to the colouring of the website it probably attracts predominately girls aged early to late twenties. Ultimately the website aims to achieve the same things as Taylor's, being to promote Miley's image as demonstrated by the multiple images of her, and also to promote Miley-related material. The homepage also allows fans to directly sign up for her mailing list, expanding her influence.

Jason Derulo
In Jason Derulo's homepage the main purpose is to sell his album 'everything is 4' due to the consuming image and the link to iTunes. This is is also done so by promoting Jason's star image which consumes the page. The set up and graphics on the page are very stylish and sophisticated unlike Miley's so perhaps he is aiming to appeal to a slightly more mature demographic, also the dark colour scheme also appeals to a masculine market however a female audience may also find his image appealing however not as relatable as Miley's and Taylor's.

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