Synthetic vs Organic music videos
One Direction
Their video had a large budget and was heavily reliant on their star image and the comical qualities aiming to appeal to a mass audience.
Ben Howard
The video was arts-based and representative of the concepts behind the music eg. the symmetry of the parasol and chairs symbolises the stale mate in the relationship depicted, rather than relying on the star image.
An excellent introduction to the music institutions and the need to identify organic and synthetic ideologies. This is well presented with lot of relevant point made. I like in particular the way in which you have used relevant points from class and use the argument of Negus in this - well done Francesca. Simon Cowell' record label is Syco.
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