Audience profile of target audience

Music and other institutions are greatly benefited by knowing the profile of their projected audience; hence detailed accounts are built to see how they’re constructed.

The JICNARS scale is the most common form of dividing an audience demographically ie. via age, sex, race etc. Our audience fits in the D and E segments, which encompass people involved in semi and unskilled manual work and those reliant on subsistence income. Our target audience is a demographic aged from 15 to 25 due to the youthful connotations of the feeling of freedom and also the rebellious use of alcohol. Those in C2, skilled manual work, may also enjoy the alternative style of music so could too be incorporated in the target audience.

Segmenting an audience can also be achieved psychographically, otherwise known as lifestyle profiling. This is the study of personality, values, opinions, attitudes, interests, and lifestyles; since this area of research focuses on interests, attitudes, and opinions used to predict consumption. VALS, the Valuing Attitudes and Lifestyles classification system is the best-known psychographic profiling system. ‘Experiencers’ best fit our concept, as ‘Experiencers’ seek rebellion and risky experiences, fitting to our concept of seeking freedom and excitement in the woods escaping from regular society. Additionally the Teenage VALS, ‘Rebels’, ‘Innovators’ and ‘Drop outs’, also fit our concepts ideology, ‘Rebels’ are particularly well suited as they are defined by wanting to remake the world in their own image; this is ideal for our model as it is based around a group of young people who do not fit in with society hence resort to creating their own sub community in the natural world.

This projected target audience would like our new artist, as the songs lyrics are ‘You're pushing me away from you’, we’re interpreting this as the consumerism focused society isolating young people and hence they are drawn to create a subculture, constructing a very relatable concept. Having the visual contrast of rural and urban imagery this message would be clear to multiple young people who feel lost in the world and would identify with the desire of freedom. Moreover the indie aesthetic emulated in the costume and setting would appeal those demographics who like this current youthful image.