Milky Chance- 'Down by the River' music video pitch

The idea which we have constructed would launch the artist mainly due to the fact that the video is based around a young couple who have grown up together appealing to a younger audience of around 15 to 25. Also, the video is very simplistic adhering to the folk organic music. Additionally, although the video is inspired by childhood, the concept behind the video is very unique, so I think a wider and older audience would find the video aesthetically engaging and be able to understand the metaphorical message of deteriorating relationships.