Tuesday, 15 September 2015

Brainstorming: MGMT's 'electric feel'

Today we brainstormed Phoebe's original idea of MGMT's 'electric feel', developing her original idea.


We also collectively chose a new name for the artist, we chose 'AMPM' as the letters link to the original artist as well as the our idea as the video goes from day to night. Sasha created a mock digipack for the song:


She used iPhone photo editing apps, Font Candy+ and Montage. I really like the end result as it illustrates the Indie sound appealing to the relevant fans, whilst including the earthy element of the video.

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